As Accenture put it: “Data is the currency of customer insight.”
The organizations that are the fastest to acquire this insight and apply it to the customer experience will have the sharpest competitive edge when it comes to attracting and retaining loyal customers.
Again comes the question, How fast is fast enough?
Read ATM Marketplace‘s newest blog to learn how banks can keep up with customer expectations for speed, ease and convenience in managing their financial affairs in an omni-channel age.