Today, 8 out of 10 retail banking customers consider the relationship with their banking services provider (or providers — consumers have more, and more varied, options than ever before) as merely transactional.
But what if those very transactions could be leveraged to increase engagement and strengthen relationships with customers?
In fact, they can. Many financial institutions today are using highly detailed, rigorously filtered big data to better understand and more fully meet the financial needs, aspirations and lifestyles of their customers.
Read the Full ATM Marketplace Article or
Watch the Recorded webcast of “Five Awesome Ways to Improve Customer Engagement” with Fiserv, and hosted by ATM Marketplace