Emerging digital payments solutions and ever-changing customer behaviors and expectations has fundamentally changed the way FIs operate on a day-to-day basis. With Gallup reporting that millennial customers are switching their primary bank at a rate 2.5 times more often than older generations, FIs must ensure a seamless, end-to-end customer experience or face losing customers.
The problem is, managing the end-to-end customer experience is becoming more arduous, expensive and time-consuming. With the proliferation of third party service applications, the increasing number of stakeholders and the heightened need for interdepartmental collaboration, easy access to real-time transaction data has never been so important. By collecting, integrating and sharing real-time transaction data efficiently across an entire organization, IT operations teams, channel managers and fraud investigation teams can work together to keep up with customer expectations and quickly make operational or infrastructure changes associated with improved transaction availability and new revenue streams.
A real-time, transaction-level monitoring and data streaming solution gives you the power to see and think about what your customers care most about – transactions. It is the perfect way to:
- Monitor the end-to-end performance of every customer transaction in real-time
- Optimize transaction data acquisition and storage, across all channels
- Share this data across all applications and organizational teams that impact the end-to-end customer experience.
A recently released guide by INETCO titled, “INETCO Insight – Use cases to help you drive more business value from customer transaction data”, talks about how and where this transaction-level monitoring and data streaming platform is most commonly being used today. This guide details the key use cases of real-time transaction data – which is broken down into three main categories:
- IT Operations and Channel Management
- Fraud Detection and Payments Security
- Data Streaming and Forwarding Capabilities for Third Party Applications
When you have a moment, download the guide to identify scenarios where better access to real-time transaction data can help your organization improve the end-to-end customer experience and ROI. If you have any questions, you can always reach out to us directly at .